It’s been just over two weeks since we wrapped up our awesome Kickstarter that was all made possible thanks to you fine folks, so Nick and I thought it might be a cool idea to do a post-mortem of sorts talking about our experience (as well as our future plans).
But first, some exciting news!
Mozilla and London
Now if you follow Nick or myself on Twitter, you may have been seeing us tweet about Mozilla every now and then over the past few weeks. One of the big groups of people that we got in touch with simply from people spreading the word about Craftyy were the Mozilla Webmakers team. They’re so awesome, they’re actually going to give us a space for us to work on Craftyy at their Vancouver office. Score! No more meeting at coffee shops and working in our bedrooms.
We’ve also been invited to showcase Craftyy at MozFest 2012 this November in London England (holy crap!). Mozilla has a whole section focused on hackable games and thought we fit pretty well with that idea. So if you’re in the area from November 9 - 11, then definitely stop by and check us out!
Tip #1: Talk to Everyone!
The big thing I want to stress about Kickstarter campaigns is to talk to absolutely everyone. Yes. Everyone. Even Grandma over there, or that one guy you have class with but you can’t really remember his name (he’s always pleasant to chat up with though).
Yes you will come off as spammy and many of your social network friends may find you… a little annoying (sorry guys!), but you cannot be afraid of striking up a conversation. A good example of this is how we met Forrest Oliphant (who created Meemoo) on Reddit a long time before starting the campaign. Why was this important? Well he was actually the one who brought Mozilla’s attention to us in the first place which led to everything that’s happening now!
It was an incredibly bizarre coincidence, but because of that one meeting, we were able to get on a Mozilla WebMaker call that resulted in a large spike of backers and managed to push us past our goal!
Tip #2: Be Aware of the Time Commitment!
One of the other big things we learned was how much commitment it takes simply maintaining a campaign. With Craftyy being worked on just the two of us, development and plans came to a grinding halt in order to talk about the project, respond to questions, do social marketing, etc.
While it was a great to try something new, we definitely felt that having a third person dedicated solely to handle the PR-side of things would have been incredibly beneficial. While it may not seem like it’s much work to simply talk and share the Kickstarter to others (both online and off), it’s actually a very draining ordeal and leaves little time for other things.
So where to from here? First is putting the final bits together for Games: The Game and getting everything ready for all the rewards that’ll be going out in November. From there, it’ll be integrating all the new features that are used in Games: The Game into the Craftyy engine properly. (If you’re a $25+ backer, you’ll be getting access to all this stuff before it goes live too!)
Then it’ll be a matter of continuing to talk and work with many of you guys and see what you’d want to see made possible! We’re really excited about this all, and can’t wait to show you what we have in store.
All the best,
Jason & Nick